Williams Bay

Williams Bay gets plenty of attention when the boats are in the water, the beach is busy and the sun shines upon Geneva Lake. But […]

A half-acre homesite or larger changes the way a family lives, from the privacy they enjoy on a summer evening to how freely they can […]

Some of the best weekends don’t require elaborate plans. A Saturday morning at the farmers market that includes a conversation with a local grower, fresh […]

Ask anyone who has spent a summer on Geneva Lake why they keep coming back, and the answer more often than not is that they […]

There’s a unique kind of morning that defines life in Williams Bay, Wisconsin. It’s the kind where you lace up your trail shoes, step outside […]

Lake Geneva draws visitors from across the Midwest every summer, filling its shoreline towns with day-trippers and weekend travelers willing to pay handsomely for a […]

Spring is here, and it’s one of the best times to find your new home! As the market heats up, buyers have more opportunities to […]

Lower Total Cost of Ownership with Gerstad Builders’ New Construction Rising maintenance and repair costs are putting pressure on homeowners in the resale market. With […]

Gerstad Builders is stepping into 2026 with a new set of standard features that is the perfect fit for the modern buyer! We are proud […]

Bundle up and prepare for a winter wonderland adventure! Every January, Lake Geneva transforms into a winter paradise during the iconic Winterfest celebration. This free, […]