Gerstad Builders is stepping into 2026 with a new set of standard features that is the perfect fit for the modern buyer! We are proud to unveil an impressive list of upgraded features across all our new construction homes. Beyond basic construction, these enhancements introduce a new level of style, efficiency and value.

Dive into our new offerings to know what to expect before you step into one of our model homes to shop for your future home:

What are the New Standards?

Every home we build now includes these new features:

• Quartz kitchen countertops
• Birch Picture Frame kitchen and bathroom cabinets
• Cultured marble vanity top
• Chrome plumbing fixtures
• Dal-tile kitchen, laundry and bathroom floors and more!

By adding high-end finishes and useful upgrades to our base price, we offer more value right away. We focused on energy efficiency and modern style to make your move-in easy and further our commitment to building quality homes.

Tour the Journey Model at Bailey Estates

You can see these updates for yourself by visiting the Journey model home at Bailey Estates! This ranch-style floor plan boasting two to five bedrooms, two to three bathrooms and up to 2,202 square feet shows how open spaces and modern design work together. Touring the home lets you experience the Gerstad Builders promise in person and see how our new features improve everyday living.

Bailey Estates is located in the Village of Williams Bay, Wisconsin and offers large homesites close to Lake Geneva. Residents enjoy a quiet setting but are still near shops, restaurants and great schools. It’s a popular choice for those who want both thoughtful design and easy access to the natural beauty of Wisconsin.

Our Commitment to the Modern Homeowner

The housing market is always changing, and Gerstad Builders keeps up by listening to our customers. We believe luxury should be easy to get, not an extra. With modern finishes and new building methods, every Gerstad home is built to be a smart investment for the future.

Our team is here to help you start your journey to owning a home in one of our Illinois or Wisconsin communities. Whether you like the scenery at Bailey Estates or the peaceful feel of The Trails of Dawson Creek, your dream home is ready for you.

Come visit one of our model homes this week to see our new standard features in person. If you have questions or want more information, contact us online or call our office at 815-385-4495.