A Homebuyer’s Guide to Popular Flooring Trends

Selecting the perfect flooring for your new Illinois or Wisconsin home is a pivotal decision that will define the look and feel of your living space. Our team compiled an extensive guide to the various options available at our design center to assist you in making an informed choice. Special thanks to Ben Look of Shaw Floors for sharing his invaluable expertise on today’s popular flooring trends!

Embracing the Benefits of Carpet

Carpeting offers an adaptable flooring option that effortlessly combines comfort and style. Its soft texture and warm underfoot sensation create a cozy atmosphere unparalleled by other materials. In addition to its tactile advantages, carpet excels in noise insulation, making it an excellent choice for bedrooms or living areas where sound reduction is desired. Moreover, its wide range of colors and patterns allows endless customization options to integrate seamlessly with various design schemes.

However, it’s worth noting that carpet may require more regular maintenance and may not be the most suitable choice for high-traffic areas. Shaw Flooring’s The innovative Shaw Floors products we offer such as ColorGuard, High-Performance Fiber, Nylon Fiber and Stain/Soil Resistance address these concerns. These enhancements extend the lifespan of the chosen carpet and bolster its resilience against wear and tear, ensuring it remains a beautiful and functional addition to a home’s design for years to come.


Luxury Vinyl Plank (LVP) and Engineered Vinyl Plank (EVP) are two highly sought-after flooring options known for their sturdiness and versatility. While they share similarities, each possesses distinct characteristics that cater to different preferences and needs.

LVP is crafted from synthetic materials, making it an economical choice that perfectly mimics the look of hardwood. It’s also water-resistant and easy to install, making it a practical option for high-moisture areas.

On the other hand, EVP represents an enhanced version of LVP, featuring a more robust core that provides added stability and sound absorption. This makes EVP exceptionally resilient, presenting it as the ideal choice for busy households or commercial spaces.

To cater to your specific requirements, Gerstad Builders offers both 6-mil. and 12-mil. layers for these flooring options. The mil. measurement dictates the amount of wear layer applied to the flooring with the 6-mil. option offering a protective six coats and 12-mil. offering 12 coats.

Elevating with Hardwood

Hardwood flooring embodies timeless elegance, adding a touch of sophistication to any space. Its natural beauty only deepens with age and its exceptional durability makes it a long-lasting investment for your new -Illinois or Wisconsin home. Its universal design complements various styles and aesthetics. However, it’s essential to acknowledge that hardwood is susceptible to scratching and moisture damage.

We introduce cutting-edge products like ScufResist® Platinum and Repel Splash-Proof Hardwood to address these concerns. These offerings fortify your investment and enhance the longevity of hardwood floors. ScufResist® Platinum provides a robust protective layer against everyday wear and tear, while Repel Splash-Proof technology ensures floors remain resistant to water, preserving your floors’ youthful allure and allowing them to maintain their stunning appearance for generations to come.

Resilient Plank

Resilient plank flooring is a remarkable and enduring alternative to laminate, boasting a range of benefits that warrant careful consideration. Its superior structure and resistance to wear make it an excellent choice for high-traffic areas. Additionally, resilient plank flooring is highly moisture-resistant, making it suitable for areas prone to spills or humidity. Its classic design options allow for seamless integration into various interior styles.

Beauty Meets Sustainability with Inhaus Elandura

Choosing Inhaus Elandura options means opting for flooring that prioritizes health and sustainability. These offerings, constructed with innovative Ceramin technology, stand as a testament to a health-conscious approach. The flooring features a waterproof, PVC-free construction, providing both peace of mind and practicality for spaces prone to dampness. Additionally, these floors incorporate post-consumer recycled materials, contributing to an eco-friendlier footprint. Moreover, they are 100% recyclable and can be repurposed in an environmentally responsible manner. With Inhaus Elandura, buyers invest in quality flooring and make a positive choice for their living environment and the planet.

Tile Flooring Excellence

For prospective homeowners seeking an elegant yet resilient flooring option, tile proves to be an excellent choice! Within the Shaw Floors’ extensive array of stylish tile and stone options, your new residence is guaranteed to exude sophistication while standing the test of time. Elevate your living space with a ceramic, stone or porcelain tile selection, ensuring that your Gerstad home radiates timeless brilliance.

When it comes to tile flooring in your Gerstad Builders home, regular maintenance plays a crucial role in preserving its timeless appeal. Routine cleaning with a non-abrasive, pH-neutral cleaner ensures your tile stays pristine. Additionally, grout sealing is essential to protect against stains and moisture penetration, enhancing the longevity of both the tile and grout. For pet owners, investing in a pet nail grinder is a wise choice to prevent scratches on the surface. With ceramic, natural stone and glass tile selections, an optional heated floor upgrade can provide a luxurious and cozy environment during colder seasons.

To embark on the journey of selecting your dream home’s flooring, explore our new home opportunities in McHenry, Poplar Grove and Richmond, IL, as well as Williams Bay, WI.

Feel free to reach out with any questions or for more information by contacting us online or calling 815-385-4495.

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