Gerstad Builders Launches New Interactive Website
Gerstad Builders is revamping the home-buying process with a website makeover! Partnering with digital marketing company mRELEVANCE, LLC, we have launched a brand new website with a clean, modern interface, interactive maps and enhanced visual capabilities.
“A lot of our buyers move from a long distance away, so it’s not always possible for them to tour the homes in-person,” said Roger Gerstad, our company CEO. “With the website, buyers can explore every detail so they’ll know exactly what they’re getting before they buy a home.”
Gerstad’s new website is fully responsive and has several features that enhance readability and navigation. The homepage offers an interactive map tool, a scrolling list of recent news and straight-forward navigation tools. Actions are indicated by bright yellow buttons, allowing buyers to instantly locate the information they need, and the Contact Us form is conveniently placed at the bottom of every page. One of the most engaging features of the new website is the interactive search tool on the homepage. Buyers can use the built-in Google map to see community locations and zoom in for a closer view. Next to the map, users can select their desired location and then specify square feet, baths, beds and price. After users make their specifications, the website will match the criteria to a list of available Gerstad homes.
In addition to the responsive search features, the website offers an engaging visual experience for users. Under the Galleries section, buyers can scroll over a grid to highlight each of Gerstad Builder’s new home communities, and click to view photos of each one. While the search tool provides necessary details such as price range and square footage, this section features images of fully furnished and decorated homes, allowing buyers to envision themselves in their new residence.
Buyers looking for homes in McHenry, Richmond, Poplar Grove or Williams Bay can experience a fun and interactive way to search for homes by visiting the Gerstad Builders website.