Article from the Northwest Herald:
McHENRY – Optimism reigns at Gerstad Builders today.
“We are being optimistic for 2011,” sales manager Linda Conkel said. “We have completed the paperwork and are ready to begin building two inventory homes at two of our subdivisions. We built no inventory homes in 2010.
“And we must be really optimistic as we are even getting ready to open a brand-new community.”
The optimism stems from a new sales program for 2011 and pent-up buyer demand.
“For 2011, we are offering 11 percent off the price of a new home, which is not an insignificant sum. Let’s say a buyer wants a single-family home that is priced at $200,000. That means $22,000 comes off the base price of that home,” Conkel said. […]